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Business case: Adding a Scheduling Feature to WhatsApp

Writer's picture: Prem PradeepPrem Pradeep

Picture this: You're about to hit the hay after a long day, but you remember you need to send an important message to your boss in the morning. With a scheduling feature in WhatsApp, you could just set it and forget it, and get some much-needed shut-eye. Let's face it, we're all forgetful, busy, or just plain lazy sometimes. That's why we propose adding a scheduling feature to WhatsApp. It'll make your life easier and your boss less angry.




Objective:

The primary objective is to make messaging more convenient and less stressful for WhatsApp users. By allowing them to schedule messages, we empower them to manage their communication effectively.


Background:

Scheduling messages is not a novel concept, but surprisingly, many messaging apps have yet to adopt this feature. Users often need to send messages at specific times, such as birthday wishes, reminders, or important announcements. A built-in scheduling feature would address this need and elevate the overall user experience.


Benefits:

  1. Convenience: Users can compose messages in advance and schedule them to be sent at the desired time. No more last-minute rushes!

  2. Time Management: Scheduling ensures timely delivery without manual intervention.

  3. Reduced Stress: Users won’t have to remember specific moments or worry about forgetting important messages.

  4. Business Use Cases: Imagine businesses sending promotional offers, appointment reminders, or event announcements precisely when they matter most.

Implementation:

  1. User-Friendly Interface: Integrate the scheduling feature seamlessly into the existing WhatsApp interface. Users should be able to set message delivery times effortlessly.

  2. Customization: Allow users to choose specific dates, times, and recipients for scheduled messages.

  3. Notifications: Notify users when a scheduled message is successfully sent.

  4. Privacy and Security: Ensure that scheduled messages adhere to WhatsApp’s encryption standards.


Potential Use Cases:

  1. Birthday Wishes: Schedule heartfelt birthday messages to be delivered at midnight.

  2. Appointment Reminders: Doctors, salons, and service providers can remind clients of upcoming appointments.

  3. Event Invitations: Send event details in advance, ensuring attendees don’t miss out.

  4. Business Promotions: Schedule promotional messages during peak engagement hours.

  5. Personal Reminders: Remind yourself to pay bills, attend meetings, or call someone.


Conclusion:

By adding a scheduling feature, WhatsApp can enhance its user experience, cater to diverse needs, and stay ahead in the messaging game. Let’s embrace the future of messaging—one scheduled message at a time! 📅🕰️

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